The North Face – Capture The Red Flag

PROMOTIONAL ACTIVITY TO MARK THE LAUNCH OF THE NEW SUMMIT SERIES AND THE NEW STORE

Promotional activity run by The North Face in the streets of Aberdeen to mark the launch of the new store in town.

Activity saw an interaction with the audience being the attendees provided with coordinates and having to find a secret location in Aberdeen where a base camp was installed with freebies for the first 500 “explorers” to reach the winning point.

BEATBUZZ worked on the production and logistics of the event including routes, permissions and staffing. Job commissioned by Spia Srl.